Archive for March, 2012

Bottled Water Prices And Sales Continue To Rise

From a recent report from, it seems that the bottled water industry is just as strong as ever.

Nestle, a Switzerland corporation, is the largest food and beverage company in the world. It sells 15 different types of bottled water. It is not worth mentioning specific brand names, as you have most definitely heard of at least a few of them.

What is interesting to note about this specific corporation (and possibly a few others as well) is that they have recently increased the cost of their completely unnecessary product. As expensive and overpriced as bottled water is, it just became pricier. The company justifies this price increase due to higher commodity prices. They are not concerned about the effects of this increase because they know that the demand will be there.

While it is quite unfortunate to hear that the demand for bottled water will be increasing, there is a silver lining to this story. Apparently, part of the increase in the sale of bottled water is due to a decline in the consumption of carbonated soft drinks. Obviously, it is considerably better to be drinking water compared to soda. However, it is quite apparent that there is still much work to do to educate the general public about all of the downsides to the consumption of bottled water.

Not surprisingly, it is also right here in the United States where this education is needed the most. This is the only developed country whose carbonated soft drink sales are still higher than bottled water sales. So of all of the plastic contained fluids that are available, we are still choosing the worst ones. The end environmental result remains the same; considerably too much extra waste due to plastic bottles. I think that it is worth repeating that our landfill problems are not going to take care of themselves.
bottled water landfill
Obviously, a company that sells a billion cases of water a year is not about to walk away from such a cash cow. Their only real concern is to mitigate any bad press that they might get with some good public relations. Like most corporate polluters, they ultimately feel that environmental concerns are someone elses problem. This is grossly irresponsible. More recently quoted from Spiderman, Voltaire said with great power comes great responsibility. This is absolutely true in this case and in any other situation where a decision can affect many people or the world as a whole.

Personal consumer choices still hold great weight in this world. We can all make a big difference by making the right daily choices. Deciding which things to buy and not purchasing certain items at all can make for widespread changes in time. This will not happen overnight. It is our responsibility to help each other make wiser consumer decisions. If you do not yet know about all of the many ways that home water filters are so much better than bottled water, then please find out. Whether you discover these advantages through this site or any of the other ones online, take that first step. Youll eventually find out that you could be getting water that is cleaner, drastically less expensive, and much more environmentally friendly.

Thanks for taking the time to read this, and thank you for helping to spread the word.

A recent article from explains exactly how water pollution can have devastating effects on wildlife.

A brown trout with two heads has been found in the polluted creeks in southern Idaho. Large quantities of the metal Selenium has been found to be the culprit here. This toxic substance can enter our waterways from numerous actions; phosphate mining, coal burning, and mountain top removal. Selenium is one of the toxic parts of coal ash, which is quite pervasive due to the extensive number of coal power plants still in existence.
mutated trout
While water pollution invariably will effect fish first, the effects of large amounts of substances like Selenium can be easily damaging to people as well. It has been linked to circulation problems, hair loss, increased risk of cancer, walking issues, and reduced reflexes, to name a few dangers. It is not difficult to determine that large quantities of any given metal in our waterways can have extremely detrimental effects on life in general.

Unfortunately, the EPA has found that quite a few states have dangerous levels of toxins in many of their rivers and creeks. Polluters need to wake up to the fact that this is not just a problem for fish and other wildlife. This affects all life.

Can we get the energy that we need and the products that we want without polluting our water supplies? Yes, we can. It is obvious that business cannot continue as usual. We need a major shift in how we think about our interactions with our environment and ultimately a concerted effort in putting those ideas into action. This will definitely disrupt many parts of our antiquated energy industry. This needs to happen.

In the meantime, it is best to assume that the water that you come into contact with is not as pure as it should be. If you are lucky enough to live in a major city in the U.S. or other first world nation that has been able to provide safe water to its residents, then good for you. The question remains, however, is it good enough? Many people decide not to take any chances. They have installed the best water filter that they can find in their homes to make sure that they are getting the cleanest water possible. After all, we cannot all live next to pristine mountain springs.

I am hopeful for the future. Corporate polluters will eventually be held accountable. They will either be forced to change operations or they will finally realize that it is in their best interest, along with the rest of the planet.